CCNB and Amphitheatre at Heritage Park a natural fit
Not only does it have a nice ring, but it also has that marquee look, says Simpsonville City Manager Dianna Gracely. And as the outdoor concert season heats up, Upstate residents will see more of CCNB Amphitheatre at Heritage Park, starting with a concert by Willie Nelson on Sunday, April 24.
CCNB and the Amphitheatre at Heritage Park are a natural fit, city and bank officials say. It’s a partnership that allows the City of Simpsonville to continue upgrades to a facility that welcomes some of the most sought-after, award-winning musicians in the country and one that has helped brand a banking newcomer in the Upstate.
“When a private business invests in a municipality, it not only adds funding, but it lends more credence,” Gracely said. “For CCNB, it means that their brand is seen and heard every time there is an event and every time the venue is mentioned.”
For Myrtle Beach-based Coastal Carolina National Bank, naming rights at the Amphitheatre at Heritage Park is part of the relationship building and community support the bank believes in, officials say.
“Our partnership with the City of Simpsonville is huge,” said Senior Vice President and Upstate Market Executive Clinton McKinney. “It gives us a flagship location and the opportunity to engage in a more personal setting with our clients and to expand our relationships in the community.”
Added CCNB Senior Vice President and Director of Marketing Maura Utley, “As we began exploring opportunities in the Upstate, the Amphitheatre at Heritage Park presented itself. We saw an opportunity to help the City of Simpsonville and to announce to the Upstate that ‘We’re here.’”
With a loan production office in Spartanburg, a full-service bank in Greenville and a full-service branch scheduled to open on Magnolia Street in Spartanburg this fall, CCNB bolstered its brand in the Upstate significantly with a naming rights deal in a city that the U.S. Census Bureau confirms as the second fastest growing in the Upstate.
From 2010 to 2020, the City of Simpsonville’s population increased 28 percent, with additional growth of approximately 26 percent expected from now until 2030, figures show. Single-family residential permits have increased by 56 percent since 2019 for a total construction value of almost $83 million in 2021, according to figures provided by the city.
More rooftops lead to an increase in retail, restaurants and service companies, with the city experiencing an 11 percent jump in business licenses since 2019, despite the pandemic, Gracely said. Entertainment options in Simpsonville also will expand this July when Mill Town Players kicks off its inaugural season at the newly renovated Simpsonville Arts Center.
Back at CCNB Amphitheatre, the city continues to make improvements to what has become a premier Upstate entertainment destination, Gracely said. With 2,300 fixed seats and lawn seating for another 8,000 to 10,000, the venue hosts 10 to 15 notable concerts each year, with multiple nonprofit and city events sprinkled in. On July 4, for example, the city will host a night of fireworks and a free concert at CCNB Amphitheatre featuring The Village People and A Taste of Honey.
To date, five concerts have been announced for the 2022 season at Simpsonville’s CCNB Amphitheatre:
- Willie Nelson – Sunday, April 24
- Breaking Benjamin – Friday, May 13
- Brad Paisley – Friday, June 10
- Cody Johnson – Saturday, June 18
- One Republic – Tuesday, July 12
A lifelong Greenvillian, McKinney said CCNB’s move to the Upstate allowed the bank to diversify its customer base, adding more business and industry to its list of hospitality, tourism, government and education clients.
“The Upstate is a fantastic market and we look forward to continuing to grow and to add to our team here,” he said.
Want to visit?
CCNB Amphitheatre at Heritage Park, 861 SE Main Street, Simpsonville SC 29681.
For information on upcoming shows, visit CCNBAmphitheatre.com.
For more information on CCNB – Coastal Carolina National Bank, visit myccnb.com.
Photos courtesy of City of Simpsonville and CCNB.